Smoke Lab Vodka has become a fixture at some of the most coveted cultural moments across fashion, lifestyle, and gastronomy. From raising a toast at the ELLE Beauty and Sustainability Awards, to collaborating with visionary designers like Shivan & Narresh, our presence is woven into the fabric of style and creativity. Each partnership allows us to amplify the spirit of experimentation, elegance, and bold individuality that Smoke Lab stands for.

Beyond fashion, we’ve built experiences with icons of luxury and taste—from partnering with Quorum to curating bar takeovers at the biggest restaurants, hotels, and cocktail destinations across India and New York City. As a headline partner at India Cocktail Week, Smoke Lab has brought unforgettable flavor and energy to the country’s premier mixology stage. Whether it’s the runway, a high-energy festival, or an intimate fine-dining experience, Smoke Lab is everywhere culture is being shaped—crafting immersive moments that spark conversation, connection, and a new way of drinking.

Smoke Lab Water is more than just hydration — it is a conscious choice. Bottled directly at source from Himalayan springs, it carries with it the purity, freshness, and mineral balance of the mountains. Every sip is a reminder of nature’s abundance, delivered in a format that does not harm the planet. Packaged in sleek, 100% recyclable aluminum cans, Smoke Lab Water is our response to the growing need to reduce plastic waste and embrace responsible living.

As part of the larger Smoke Lab philosophy, this initiative represents the seamless blend of style, sustainability, and substance. The design is bold yet minimal, making it as much a lifestyle accessory as it is an everyday essential. Whether at the bar, in the gym, or at high-energy cultural events, Smoke Lab Water brings eco-consciousness into spaces where style and functionality meet. It is crafted for a new generation of consumers who demand purity, innovation, and responsibility — all in one sip.

Smoke Lab Wear is a gender-fluid, hypermodern streetwear label designed for a new-age audience unafraid to challenge conventions. Rooted in the spirit of modern street culture, the brand brings together edgy silhouettes, bold minimalism, and sustainably tailored clothing that embodies freedom, functionality, and living responsibly. Each collection is a reflection of individuality and rebellion, encouraging wearers to embrace self-expression without boundaries.

The label was founded by Sanya V Jain, Creative Director of Smoke Lab Wear and Co-Founder of Smoke Lab Vodka. Educated at Parsons School of Design, New York, and Central Saint Martins, London, Sanya began her entrepreneurial journey with SVJ Bags before turning her focus to building a fashion line that aligned contemporary luxury with conscious living. A strong advocate of gender neutrality and sustainability, her collections challenge stereotypes while promoting inclusivity and responsibility in fashion.

Collaboration sits at the heart of Smoke Lab Wear. Over the years, the brand has worked with some of India’s most exciting homegrown designers, including Lovebirds Studios and PRXKHXR Streetwear, pushing the envelope of creativity while promoting a shared ethos of conscious fashion. The label’s capsule collections stand as cultural statements—fusing art, sustainability, and identity into wearable forms that connect with a diverse audience.

The current collection features six oversized t-shirts—NYX, Ather, Koios, Gaia, Aphrodite, and Artemis—alongside the Athena bodysuit. Each piece radiates genderless equality and celebrates self-love, blurring the lines between style and ideology. With every design, Smoke Lab Wear pays tribute to the craft of uniting fashion with a powerful message, proving that clothing can be both a bold aesthetic choice and a movement towards a more responsible future.

Deep within the heart of Central India’s forests, the Baiga tribe lives in harmony with nature, their lives intertwined with its rhythm. Resilient and rooted in tradition, they practice the ancient art of foraging—gathering mahua flowers and other forest offerings to sustain their communities. In a world ruled by commerce, the Baiga’s way of life is a rare reminder of simplicity, balance, and living responsibly.

Their storied tattoos, etched across generations, speak of identity, resilience, and belonging—marks that embody the tribe’s deep connection to the earth. These powerful visual narratives have inspired World of NV Art to capture their essence, not just through words, but through images that celebrate their heritage and humanity.