Welcome to NV GROUP

Where tradition meets innovation to create world-class spirits. For over 30 years, we’ve built one of India’s largest integrated distilleries, crafting premium brands from grain to glass. Every bottle reflects our commitment to quality, sustainability, and creating exceptional experiences that bring people together across India and the world.

Live Responsibly

Our purpose is to create experiences that uplift and inspire, enriching life at work, at home, and within our communities. We believe true achievement lies in the harmony of excellence and enjoyment, where every moment becomes a celebration of life at its finest.

6,00,000

Litres per day of ENA

4

State of the art Distilleries

3

Bottling Plants

400 M+

Bottles/yr capacity

30+

States across India, USA and UAE
Direct markets

650

People

+21

Brands

Gemini Distilleries Pvt Ltd, GOA

NV Distilleries Pvt Ltd, Ambala

Radico NV Distilleries, Maharashtra

Zannat Beverages Pvt Ltd, Chandigarh

NV Distilleries & Breweries Pvt Ltd, Punjab

NV International Pvt Ltd, Ambala

NV Distilleries & Breweries Pvt Ltd, Chhattisgarh

Our Brands

30 Years of Innovation and Heritage

Our People &

Our Culture

Our people are the spirit of NV Group.

Passionate, skilled, and driven, they blend tradition with fresh ideas.

We believe in collaboration, creativity, and integrity.

Innovation thrives alongside craftsmanship.

From distilleries to boardrooms, every voice matters.

Together, we craft excellence in every bottle.

Our culture celebrates pride, purpose, and progress.

This is NV — united in spirit.

NV Group has had a long term business association with groups such as Pernod Ricard India, Bacardi and Cutty Sark. NV also supplies in international markets like The USA, Singapore, The UAE, Ghana, Nigeria, Kenya, Namibia, Bahrain and Zambia.

ESG &

Sustainability

At NV Group, sustainability is not a choice — it is our responsibility.

We are committed to reducing our environmental footprint across every stage of production.

Our distilleries prioritise energy efficiency and water conservation.

We invest in renewable energy and eco-friendly technologies.

Waste is minimised, recycled, and repurposed wherever possible.

Sourcing ingredients responsibly ensures long-term agricultural balance.

We actively support local communities through education, healthcare, and employment initiatives.

Employee well-being and safety remain central to our values.

Ethical governance guides every decision we make.

We believe profit must coexist with purpose.

Our goal: sustainable growth that creates lasting value.

For people, for the planet, for generations ahead.

Our Leadership

Ashok Jain

Chairman & Founder, NV Group

 

Ashok Jain is a pioneering entrepreneur and industry veteran with over three decades of experience in the alcohol sector. As the Founder and Chairman of NV Group, he has played a pivotal role in shaping the company’s evolution from a modest retail operation into one of India’s largest and most respected spirits conglomerates.

Under his leadership, NV Group expanded its presence across manufacturing, distribution, and brand development, building a diverse portfolio of successful IMFL and premium products. Ashok’s strategic foresight and commitment to excellence have positioned the Group as a dominant player in the Indian alcobev industry, with a growing international footprint.

He remains deeply involved in the Group’s global expansion plans, driving innovation and quality while upholding the legacy of trust and performance that has defined NV Group since its inception.

Varun Jain

CEO Founder, Smoke Lab

 

Varun Jain is a new-generation business leader with a global outlook and a passion for innovation. As Chief Innovation Officer and the visionary behind Smoke Lab Vodka, he is redefining the Indian premium spirits landscape through bold ideas, sustainable practices, and design-led branding.

After graduating from the University of Wales, Cardiff, Varun joined the family business in 2007, bringing a contemporary perspective to legacy operations. He went on to launch Smoke Lab Vodka—India’s first premium domestic vodka—which has earned international acclaim and is now available across key global markets, including the U.S., UAE, and Southeast Asia.

Under his leadership, NV Group is set for significant expansion, with upcoming launches in gin, beer, and single malt categories, all underpinned by his vision for responsible luxury and carbon-neutral production.

Executive Team

NV Group’s Executive Team comprises experts across manufacturing, brand building, supply chain, legal, and finance—working collaboratively to deliver exceptional products and build long-term value across markets.

Sameer
Goyal

Managing Director,

NV Group

Neha
Gupta

Director, HR & Admin,

NV Group

Sanya V
Jain

Co founder, Smoke Lab &

Smoke Lab Wear

Amit
Swing

Senior Vice President, Operations, NV Group

Aqanksha
V Jain

Vice President, Global Coordination and Commercial Operations, NV Group

Nitin
Chaturvedi

Vice President, Pan India Sales,

NV Group

Ramesh
Gaudo

Senior Vice President , Blending and Bottling, NV Group

News