Rethink the way
you drink

Leading India’s Spirit Evolution with Pride Bold Leadership

NV Group shapes India’s alco-bev industry, uniting tradition, scale, and innovation to create a powerful global presence.

Innovation at the Heart of Every Pour Crafted Excellence

Design-driven and flavor-forward, NV Group creates world-class spirits that deliver modern drinking experiences across cultures.

Expanding India’s Presence on Global Stage Global Reach

With diverse portfolios and distribution networks, NV Group has established strong footprints across India, USA, the Middle East, and beyond.

Sustainability Embedded in Luxury and Lifestyle
Conscious Future

From production to packaging, NV Group champions responsibility, ensuring sustainability is central to every brand it builds.

Delivering Quality, Building Trusted Global Brands
Authentic Craftsmanship

Meticulous processes and premium ingredients ensure every NV product embodies world-class quality and trusted authenticity worldwide.

Vision Beyond Spirits, Shaping Lifestyle Futures
Future Ready

NV Group transcends spirits with bold ventures in fashion and lifestyle, shaping tomorrow’s experiences with ambition and creativity.

Customer Reviews

Frequently Asked Questions

NV Group is one of India’s largest and most diverse and quality focussed alcobev companies, crafting premium spirits, beers, and water with a focus on innovation and quality.

NV Group’s portfolio spans across every major alcobev category. Our spirits include Smoke Lab Vodka (India’s first premium homegrown vodka), Mohulo Gin (India’s first sipping gin), Blue Moon Gin,and a wide range of whiskies like Stainley Gold, Party Special, rums, and brandy. Beyond alcobev, we have expanded into premium bottled water (Smoke Lab Water) and lifestyle fashion with Smoke Lab Wear, making us one of India’s most diverse and future-forward beverage companies.

Our brands are available across India and in key international markets such as the U.S., Europe, Middle East, Africa  and parts of Asia, with growing global distribution.

Smoke Lab Vodka is India’s first premium homegrown vodka, distilled from Basmati rice and crafted with sustainable practices for a clean, smooth, and modern expression.

Sustainability is central to our operations — from eco-conscious distilling practices to renewable energy use and sustainable packaging innovations, we’re committed to reducing our environmental footprint.

Our strength lies in our balance of heritage and innovation. Established over 30 years ago, NV Group has built trusted household brands like Blue Moon, while also pioneering premium experiences through Smoke Lab Vodka and Mohulo. This unique mix of tradition and modernity keeps us relevant to every generation of consumers.

Very soon! Our state-of-the-art distillery in Rajpura will feature an immersive Experience Center, where visitors can discover the craft of spirits through guided tours, tastings, and curated brand experiences.

Not at all. Our portfolio is designed to serve diverse consumers — from accessible brands that have been household staples for decades, to luxury spirits like Smoke Lab Vodka and Mohulo Gin. We believe in creating high-quality experiences for every price point.

We constantly push boundaries by experimenting with indigenous ingredients, new spirit categories, fashion collaborations, and global partnerships — creating products that resonate with today’s evolving consumers.

Absolutely. NV Group actively partners with cultural, fashion, and lifestyle events worldwide. Interested collaborators can connect with us via our official contact page.